Top 10 Tools for Digital Marketing in 2021
When we talk about Digital Marketing, the first thing that comes to our mind is the medium that is Digital, which makes us aware that mastering Digital Marketing requires mastering some really useful tools which make a marketer’s life easier.
This article is intended to provide you insights about top tools for digital marketing that every marketer should master in order to get better business for their client and this guide can help small business owners to do the basic stuff themselves to bring better results for their business.
For whom this guide will be helpful?
- Anyone who is a beginner in marketing and wants to have a career in this field
- Working professionals who want to earn through various channels of marketing doing freelancing
- Business owners who want to grow their business in this competitive market
This guide is based on extensive research about many of the popular tools available for Digital Marketers and categorized them into different sections to make it easier for the users.
So let’s dive deep and explore some cool tools which can be of great help to you in 2021.
Email Marketing Tools
Email marketing is a huge deal for Digital Marketers. After all, the strategy is among the ones that bring the best benefits for businesses.
According to Adobe, only among millennials, at least 6.4 hours a day are spent going through emails.
If you combine that with the use of this media by other generations it makes it a lot easier to understand why it is such a great tool.
Among the many benefits of using email marketing in business are:
- sending targeted and personalized content to your clients;
- gaining brand recognition for your business;
- building credibility with your audience;
- optimizing time and budgeting in marketing campaigns.
Below you will find the best tools to build engagement using email marketing. Check it out!
1. Mail Chimp
MailChimp is a marketing automation platform designed and developed for businesses using email to reach out to their target markets.
It is an all-in-one tool where you can manage your mailing lists, create custom email templates, and nurture and automate your entire marketing campaigns.
Enterprises looking to leverage email marketing need a tool, such as Mailchimp, to run their campaigns like a well-oiled machine.
The service offers both free and paid versions with prices adjusted to the size and demands of your business needs.
ConvertKit is a relatively new player in the email marketing software market.
Thanks to its ease of use, automation, and other features, it’s one of the fastest-growing email- marketing companies around. It also offers customizable sign-up forms and landing pages to help bring in more email subscribers.
Many of the most popular email service providers were built with the previous generation of technology and design trends, leading to overly complicated tools with steep learning curves or not built for modern-day use cases (like MailChimp).
ConvertKit is easy to use, decently powerful, and its paid plans are fairly priced.
They also offer a free landing page plan. ConvertKit is designed for one type of target audience: online creators (like bloggers and YouTubers). This means that there aren’t a lot of e-commerce-focused features that you don’t need.
Design Tool for Digital Marketers
It is fairly evident that creating quality content can give a marketer a great boost in reach which can help in acquiring more clients and business and one thing that almost every marketer needs is, mastery over a Design tool that is easy but professional.
One of the most popular tools among new-age marketers is Canva.
Canva is the online platform that makes designing anything easy, for every individual and team. With thousands of professionally made templates to get you started, you can create, customize, and share your designs in a few clicks.
From stickers to professional brochures, stunning videos to workplace presentations, it’s never been easier to achieve your design goals.
It’s not just a suite of apps for beginners – seasoned design professionals can also get plenty of use out of Canva, as long as they don’t want too much detailed control over what’s on the page.
You can use Canva completely free of charge, which is a great way of diving in and seeing whether or not the service is suitable for you: you get access to some 8,000 templates, more than 100 different types of design projects, and most of the key layout and editing tools that you’re likely to need on the web and mobile.
SEO is one major aspect that every marketer should look upon for getting better organic search traffic to their and their client’s websites which can bring quality leads and potential customers too.
SEO takes a bit of effort but is still considered one of the best ways to tap into quality traffic for businesses.
These days there are many SEO tools are there to help the marketers bring results faster, such as-
Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence.
That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
Besides seeing this kind of data, you’ll get mail notifications when new errors are noticed by Google Search Console. Because of these notifications, you’re quickly aware of issues you need to fix.
That’s why everyone with a website should learn how to use it.
This tool scans your website for 100+ common SEO issues that might be hurting its performance in search engines. Gives advice on fixing those issues and helps to keep an eye on your website’s SEO health over time.
Browses your website’s backlink data, collected by the industry’s favorite third-party backlink crawler. You can get actionable insights from your inbound and outbound link profiles with a variety of user-friendly reports and filters.
Helps you to know what keywords your website ranks for and compare how you stack up against competitors in the SERPs.
Gives a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volumes, Keyword Difficulty, and Traffic Value.
Lead Generation Tools
For any Business acquiring quality leads and possible customers is extremely essential.
No business can survive without paying customers. So lead generation and nurturing becomes vital.
Earlier it used to be quite a difficult job to get quality leads but now there are many cool tools that have made life easier for marketers.
Among them two tools that have great popularity among marketers are-
GetProspect is an email finder tool that helps to find accurate professional email addresses in seconds. It is a fast and easy solution to build up an email list of your target audience.
The platform enables its users with an opportunity to find email addresses from the first name, last name, and company website.
It also offers search by the filter to find prospects in bulk according to various search criteria. Moreover, GetProspect provides a Chrome extension for saving prospects from LinkedIn.
Getting customers in this age is pretty difficult organically as there are many service providers providing the same service at a similar cost.
That’s why paid advertising can be of great help and sometimes the game changer.
When it comes to building brand awareness, acquiring leads for businesses, or selling a product or service online.
There are many channels of paid advertising available in the market, but two of the most popular tools for Advertising are-
Since Facebook gets tons of data from their users, who enter it voluntarily on their profile (things like age, location, and interests), they have a good idea of who users are and what they like.
Therefore, they can serve highly-targeted ads of products they are likely to buy, sites they tend to like, or events they’d love to attend.
Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself.
Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful in sending users to your website.
It is a PPC solution that enables enterprises to manage online business advertisements to generate website visits and drive sales.
Analytics allow you to quantify the effects of making a change to your marketing strategy.
That’s invaluable to the process of improving and optimizing online marketing campaigns.
The biggest benefit of utilizing proper analytics is being able to identify strengths and weaknesses.
There are many Analytics tool available in the market but the most popular one is undoubtedly Google Analytics.
It helps in improving the customer experience with digital analytics for your website or mobile app — for free.
Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results.
State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy.
Get user insights that only Google can give you.
Understand your site and app users to better evaluate the performance of your content, products, and more.
Whether your business is big or small, Google can help you see what’s working and fix what’s not.
Let Google Analytics work for you.
Apart from these top 10 tools in Digital Marketing there are many trusted tools available in the market buy most of them are premium tools.
This guide mostly focused upon the free tools for Digital Marketing helping you get started with your marketing journey.
For more such content do visit my page
1.If you want to become a holistic Digital Marketer the best decision you can make is to join DDIP
Check out this review from one of Batch 9 interns Sai Prakash
2. For gathering in-depth knowledge about Cryptocurrencies Check out this article by Anand Vaid
3. Are you someone who wants a cool chatbot in your website but doesn’t know how to use it properly then do check out this article by Binod Maliel
4. The ultimate Beginners guide for SEO by Nalini Maliboyina